MusicWear

After graduating from the College of Fine Arts of Geneva in 2003, I launched the MusicWear clothing brand. The brand running on a harmonious design and clever packaging, the first collection of t-shirt was packed in Vinyl jackets, 12" for men and 78 rpm for women. Present in ten stores in Switzerland, the brand has had some success, particularly thanks to the promotion which was made by various media. In 2008, the Lacoste company released a collection of shirts packed in Vinyl jackets 12". Astonished by the similarity of our packaging, I come into contact with that company through a personal letter to his director, residing in Geneva. After that, their juridque Service came into contact with me. These negotiations between lawyers emerge as disappointments and time wasting. Following these events I understood the difficulty of imposing in this area and decided to stop this activity.